Expo 2025 Osaka is a great opportunity to present a modern, forward-looking image of Germany to people from the region and visitors from across the globe.
The experience-driven design of the German Pavilion will make it possible to provide comprehensive information about our country’s technical, industrial and cultural capabilities in an appealing and innovative way and to showcase potential solutions related to the Expo theme of “Designing Future Society for Our Lives”.
Germany has decided to concentrate on the latter and is committed to this global sharing of ideas.
Not only that, but it is also well-qualified to do so, having produced an abundance of strategies and ideas in its long history of innovation and environmental protection.
Furthermore, as an important member of the international community, the Federal Republic of Germany is expected to have an Expo presence.
Since the event is not primarily directed at experts in a particular field (though they are part of the target group), but for the international general public,
it provides a forum that Germany can use to promote all of its facets. As such, it is an opportunity that the Federal Republic of Germany should not miss since Expos are a marketing tool for our country.
And, of course, Germany hopes that its tourism sector will ultimately benefit as well.

The German Bundestag earmarked approx. 50 million euros for the German presence in Osaka.
This covers the entire project:
planning and coordination, exhibition design, architecture, construction, media systems, pavilion operations (including personnel costs) and, when the Expo is over, the dismantling of the pavilion.

Germany’s federal budget, which is adopted by the German Bundestag and financed by taxes, includes an ‘Expo item’ with earmarked funds to cover all the costs for the German presence in Osaka.

Sponsoring is not used to finance the pavilion – with good reason:
Private-sector investors in projects or events want to be able to have a say in the approach taken.
But if you are trying to design a pavilion that follows a storyline from start to finish, accommodating sponsors’ interests can be counterproductive.
That is why ideas and solutions for the future are the ideological drivers behind the German Expo Pavilion and not companies.

Past German pavilions have always been very successful and popular.
They left a lasting impression on visitors and the media and certainly helped to shape a positive image of Germany.
A representative survey taken at the German Pavilion during Expo 2020 Dubai found that 98% of respondents rated Germany’s realisation of the Expo’s motto as very good to good.
93% stated that they would recommend that others visit the pavilion.
However, since no records are kept of, for instance, business deals arising from the Expo, it is not possible to provide economic figures that could be used to measure the return on investment.
What we can say, however, is that the invested tax money is used responsibly – all the services are procured by means of a transparent tender process and the contracts are awarded on the basis of cost efficiency.
The Federal Ministry for Economic Affairs and Energy, which is in charge of Germany’s Expo presence, is particularly keen to ensure that the pavilion is a crowd-puller at the Expo and that there are no budget overruns.

The Expo regulations stipulate that the site must be returned to the organizer no later than six months after the end of the Expo – in the same way as we received it.
This means that everything that was built on it must be dismantled again by us as participants.

The pavilion has therefore been designed as a temporary building to take high visitor volumes for the six-month duration of the Expo.
It will be erected as a light-weight construction designed to meet the needs of an Expo operation – with very specific rooms and areas, such as the exhibition, restaurant and office wing.
The entire building is conceived in the spirit of the circular economy and will be returned to the material cycle after the Expo is over.
For a subsequent use of any kind, it would have to be very extensively rebuilt and retrofitted.
The financing of the operation would also have to be guaranteed.
Experience shows that Expo Pavilions can indeed be operated successfully at these mega events.
And after all, the charm of an Expo is that it only runs for six months.
And after five years, there is already the next Expo at a different location with a different theme and a new German Pavilion.

The German Pavilion is dedicated to the topic of the circular economy. The UN Sustainable Development Goals selected for the pavilion are Goal 9 (Industry, Innovation and Infrastructure) and Goal 11 (Sustainable Cities and Communities). The Expo sub-theme of the pavilion is “Connecting Lives”.

In Japanese there are many connotations to the word “Wa” (わ): all positive:
“Wa 輪” means “circle” which fits perfectly with the pavilion’s leitmotif.
“Wa 和” means “harmony” as representing the unification of nature and technology, the objective of a circular economy.
“Wa わ” means “wow” and expresses the enthusiasm that visitors to the Pavilion will be inspired to feel.